Air New Zealand safety videos are famous for being different. They’ve been everywhere from Middle-earth to Betty White’s retirement village. But when we got the All Blacks to re-create ‘Men in Black’ ahead of the Rugby World Cup, we knew it was going to be huge. At the end of 2015, it was the third most watched YouTube video in New Zealand, beating Adele and Justin Bieber.
Vodafone love to keep people connected, especially on Mother’s Day. So, using their halftime spot at a Vodafone Warriors game, we connected one grateful Mum with her son who she hadn’t seen in nearly a year. The result was Vodafone NZ’s most shared piece of online content at the time, and an experience she’ll never forget.
Just like ASB, Feleti and Janine love tennis. It’s how they met, fell in love, and even how they got engaged. So we helped them tie the knot on Centre Court of the ASB Classic with a very special surprise.
Air New Zealand has been named the best airline in the world on multiple occasions. That's because they have the best flight cabin crew in the skies. So when it was time for a recruitment drive, we needed to show potential applicants the quality of individuals we're after
Cricket matches are bloody long. For most people, the game alone isn’t enough to convince them to buy a ticket. So we reminded the fans of both the action and the antics; the sport as well as the entertainment. We created a carnival-styled campaign, featuring our players as the main acts, and all the other ‘side acts’ to keep them entertained.
The New Zealand rugby league team aren’t always favourites to win. They rely heavily on the passion and support of their fans. So, with a modest budget, we created a campaign that showed fans just how important that support is. We invited them to be the honorary 18th man of the team, symbolising how important it is to be there in person to cheer them on.
Many Argentinians have never been to New Zealand simply because the travel time is too long. However, thanks to Air New Zealand’s new route, you can now arrive on a 13-hour direct flight. So, along with rugby legend Agustin Pichot, we took two young travellers to New Zealand to show them (and everyone else) how close we really are. And since it only takes 13 hours, we got them to experience New Zealand in 13 different ways.
Many of Air New Zealand's safety videos are made with the intention of generating worldwide PR and millions of online views. However, Safety Safari brought things back a notch to give viewers a visual treat, highlighting some of the most stunning destinations they fly to.
With the British and Irish rugby team due to arrive in New Zealand, it was time for Air New Zealand to remind the public how crazy they are about the All Blacks. So we created a cheeky video that re-enforced their support, ending up with 1.3 millions views and 99.2% positive brand sentiment.
For this momentous occasion, Air New Zealand created an enchanting walk down memory lane with a travelling exhibition. Our job was to raise awareness, which we did with a multi-layered campaign of vintage-styled advertising. The crown jewel was perhaps our press advertising, which poked fun at the long-winded nature of long copy of those times.
Air New Zealand are proud sponsors of New Zealand’s World of Wearable Art production. To support the show and it’s emerging young talent, Air New Zealand gave Dylan Mulder a unique platform to promote his work. Our mission for him was to create a custom garment, based on destinations that Air New Zealand fly to.
West Indian cricketers are the most relaxed people in the entire world. So, for a bit of fun, we put them in some high-pressure situations to show just how cool, calm and collected you can expect them to be come game day.
Many people recognise bungy jumping as one of the most significant achievements of their life. It fuels them with courage, adrenaline and confidence. So we reminded Auckland that if they can bungy, they can do anything.